Identity for Kimberton Whole Foods
After numerous concepts without a sunflower (per the client’s request), the client decided he could not part with the sunflower after all. He provided us with an illustration to use in the logo, which I believed did not reflect the company’s customer-friendly environment nor the quality of their products. To solve this problem, I re-created the sunflower, resulting in a logo that the client and his team loves.
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