Logo for Faux Joe
Faux Joe is a caffeine-free beverage that is made from roasted grain, root, and bark. The client wanted to position Faux Joe as a healthy alternative to coffee. I designed a logo using brown and green hues to represent the healthy and organic aspects of the beverage. I also worked a coffee mug into the negative space of the “J” to visually convey Faux Joe’s position as a coffee substitute.
Preliminary Concepts
 
 
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